Guides
Practical guides for growing a private practice.
Plain-language, ethics-aligned how-tos on referrals, directories and getting found, written for therapists who'd rather be doing therapy.
- Guide
How to get referrals from doctors as a therapist (with a first-email script)
Primary care is where more people look first when they're ready for therapy. Here's how to build referral relationships with doctors, what to say in your first email, and how to close the loop ethically.
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Building a therapist referral network that lasts (system, cadence, tracking sheet)
A referral network isn't a list of names. It's a system: who you reach, how often, and how you keep track. Here's a simple one, with a tracking sheet you can copy.
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The Psychology Today profile checklist
A field-by-field checklist for a Psychology Today profile that gets the right people to reach out, from the first sentence to the photo, fees and ZIP codes.
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Therapist directories compared: Psychology Today, Zencare, Inclusive Therapists, Headway and others
What the major therapist directories and insurance platforms cost in 2026, who each one is best for, and how to decide which are worth your money.
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Ethical marketing for therapists: what the ACA Code allows, in plain language
What the ACA Code of Ethics says about advertising, testimonials, credentials, referrals and social media, translated into plain language with practical examples.
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Your first 90 days of marketing a new private practice
A week-by-week plan for the first three months of marketing a new therapy practice: the foundation, the relationships, and the habits that keep clients coming.
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