Services

Everything a practice needs to be found, trusted and referred to.

Each service works on its own, but most engagements start with the audit so we spend your time and budget on what will actually move your caseload.

Practice Growth Audit & Roadmap

Start here

The audit is where every engagement starts. I look at your market the way a prospective client does, then look at your practice the way a referral source would.

What I do

  • Research how clients search for therapists in your area and specialty
  • Map where your current clients come from and which channels are missing
  • Review your website, profiles and listings against what's working locally
  • Deliver a branded strategy deck with priorities ranked by effort and impact

What you get

A roadmap you can act on with me or on your own, and a walkthrough call to go over it.

Referral Partner Development

Physicians, psychiatrists, school counselors and other therapists are often the most reliable source of good-fit clients. Most practices just don't have a system for reaching them.

What I do

  • Build prospect lists of local PCPs, pediatricians, OB-GYNs, psychiatrists and other providers
  • Run a structured outreach playbook, from first contact to a warm introduction
  • Create referral materials, like a one-page practice sheet providers actually keep
  • Set up a follow-up cadence so relationships stay active
  • Build new employer and EAP partnerships, and reactivate ones that have gone quiet

What you get

A referral network with names, a rhythm for staying in touch and materials that make it easy to refer to you.

Directory & Listings Management

Directories are often the first place a prospective client sees you, and insurance directories are notoriously out of date.

What I do

  • Audit your listings in insurance company directories and flag what's wrong
  • Choose the therapist directories worth your time, like Psychology Today, Zencare and Inclusive Therapists
  • Rewrite and optimize your profiles so they sound like you and match what clients search for
  • Claim and complete your profiles on health platforms like Healthgrades and Zocdoc

What you get

Accurate, consistent listings everywhere you appear, and profiles that bring in the clients you want to see.

Paid Advertising

Paid ads can work for therapists at a small scale, as long as they're set up carefully and follow the platforms' health rules.

What I do

  • Choose the right mix of Google, Meta and LinkedIn for your practice and goals
  • Allocate small budgets, starting around $50 a month
  • Write ad copy that sounds like you and speaks to what clients are feeling
  • Handle healthcare ad-policy compliance on each platform

What you get

Campaigns sized to your budget, with clear reporting on what they're doing.

Social Media & Content Strategy

Social media doesn't have to mean dancing on camera. It can be a quiet, steady way for the right people to get a sense of who you are.

What I do

  • Audit your current social presence with real numbers
  • Define content pillars that fit your specialty and your comfort level
  • Rewrite your bios and set your brand voice
  • Develop post concepts and calls to action that lead to bookings

What you get

A sustainable plan for what to post, where and why, in a voice that's recognizably yours.

Not sure where to start? That's what the consult is for.

Free, no pressure, no pitch deck.

Book a free consult